NEWS

DC Thomson and Dr Martens extend The Beano partnership

Published on: 8th September 2014

DC Thomson Consumer Products has extended its partnership with Dr Martens to launch an Autumn/Winter 2014 Limited Edition The Beano collection. dctomson300

Back by popular demand and recently announced as a finalist for this year’s Licensing Awards, the new A/W 2014 The Beano collection brings together two British institutions that share values of mischief.

Featuring star characters Dennis the Menace, Gnasher and Minnie the Minx, the latest shoe line will be available for adults and juniors featuring artwork from the iconic comic whilst retaining Dr. Martens distinctive yellow stitching and fabric heel tab.

Tim Collins, head of brands at DC Thomson, said: “The first-ever line of The Beano Dr Martens was a complete success, so it’s fantastic to be able to launch a brand new collection just in time for the school term and in the run up to the festive season. The Beano and Dr Martens collaboration is a perfect fit and leading part of our growth in the footwear, apparel and accessories categories.”

The Autumn/Winter 2014 Limited Edition The Beano collection will be available from Dr Martens stores internationally and at selected independent stores from this month.

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