DC Thomson joins with St Pancras for The Beano takeover

Published on: 9th October 2014

DC Thomson Consumer Products and St Pancras International have announced that characters from The Beano will take over the London station for 13 weeks to support The Beano 2015 annual.Beano-annual300

The cover of The Beano Annual 2015 shows the star characters Dennis the Menace and Gnasher against a backdrop of St Pancras International. Commuters will also be able to step into the world of The Beano and celebrate the launch of the annual with an extensive experiential marketing campaign that features an exhibition covering the history of the annuals, iconic Beano lettering, character appearances and workshops with artists.

The station concourse will have new graphics with seasonal decorations and, as Christmas approaches, the Christmas tree will feature The Beano.

Tim Collins, head of brands, DC Thomson, said: “There is a huge affection for this iconic brand in the UK and after more than a year in the making, we’re really excited to be able to finally unveil this exclusive partnership with St Pancras International to support the nation’s favourite annual. A popular travel and shopping destination, the station sees thousands of children and families visit the station every day, so it’s a real privilege to be able to offer a unique Beano experience for young and new fans of all ages at such a key period.”

With new content, stories and activities across 112 pages, The Beano annual offers value for money, securing the number one spot for seven out of the last 10 years.

DC Thomson Consumer Products will support the retail launch and event with a comprehensive marketing and PR campaign.

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