Deadly 60 star braves Toy Fair

Published on: 26th January 2012

Star of BBCs Deadly 60, Steve Backshall, made a high profile appearance on the opening day of Toy Fair to support the launch of Character Options new Deadly 60 Toy Range.

On a crowded stand Backshall spoke to the press and retailers about his involvement in the collection posing with 5cm micro figures of himself and the many Deadlies he comes across in his adventures.

Speaking of the appearance, Jon Diver, Character Options MD, said: “We were delighted to have Steve on board at Toy Fair to launch this new collection for Character Options. He has been greatly involved in the development of the range from the very outset and we are looking forward to showing the final product range that will be available to buy. Deadly 60 has fast become one of the UK’s favourite kids’ TV programme and we are proud to be able to bring the series to life in another way for children to enjoy.”


Friday Blog

Timing in life is everything…it’s the Friday Blog!

London Toy Fair

BTHA releases update on London Toy Fair

The Very Group reports strong annual revenue growth

Big Potato launches P for Pizza

Thames & Kosmos expands Kids First range

Asmodee turns to TikTok for Dobble brand campaign

Craft Buddy launches 2020 Christmas Crystal Art range

WHSmith requests rent decrease from landlords

Zee Productions

Zee Productions celebrates 1st anniversary with new puzzles

BlogOn Xmas Conference to go virtual