DHX Brands and Jo Jingles launch In the Night Garden activity programme

Published on: 1st September 2015

DHX Brands is teaming up with Jo Jingles, the UK’s largest provider of pre-school music, singing and movement classes, to create branded activity sessions for pre-schoolers.

In-the-Night-Garden---DHX-M 480The activity programme will reach over 30,000 young fans as part of their daily classes. Utilising the music, movements and rhymes from the In the Night Garden television series, the branded sessions will enrich and enhance the existing pre-school schedule.

Charlotte Hill, senior brand manager at DHX Brands, said: “In the Night Garden presents a magical world which pre-schoolers are now able to access in a whole new way. Music and dance are key components of early learning, and we are confident that the programme we have developed alongside our fantastic partners will be a new favourite. The sessions will be widely promoted through national and local advertising, on social media, on all In the Night Garden platforms as well as on”

To further engage with the show’s fan base, DHX Brands has created fresh consumer touch points such as a brand new immersive website, a web app and new social media platforms.


Friday Blog

Your flexible friend …it’s the Friday Blog!

Schleich GmbH enjoys 7th consecutive year of growth

New logo and website make debut for Golden Bear

UK retail sales show rise over Christmas

Smart Toys and Games unveils Smartivity range

Exclusive: Holotoyz – a company to tech seriously

Exclusive: Opportunity knocks at Rubie’s

Latest Hornby results report rise in Q3 sales

The 2021 Toy Trust Media Auction is open for bids

Exclusive: Geemac – the complete package