DHX Brands is teaming up with Jo Jingles, the UK’s largest provider of pre-school music, singing and movement classes, to create branded activity sessions for pre-schoolers.
The activity programme will reach over 30,000 young fans as part of their daily classes. Utilising the music, movements and rhymes from the In the Night Garden television series, the branded sessions will enrich and enhance the existing pre-school schedule.
Charlotte Hill, senior brand manager at DHX Brands, said: “In the Night Garden presents a magical world which pre-schoolers are now able to access in a whole new way. Music and dance are key components of early learning, and we are confident that the programme we have developed alongside our fantastic partners will be a new favourite. The sessions will be widely promoted through national and local advertising, on social media, on all In the Night Garden platforms as well as on ichild.co.uk.”
To further engage with the show’s fan base, DHX Brands has created fresh consumer touch points such as a brand new immersive website, a web app and new social media platforms.