Mattel and DHX Media launch partnership on kids content

Published on: 17th December 2015

The companies have teamed up to produce and distribute content inspired by Mattel’s properties.

bob480Mattel and DHX Media have announced a new long-term partnership for the development, production and distribution of a range of new, multi-platform content inspired by Bob the Builder, Fireman Sam, Little People and Polly Pocket.

“The announcement is a major step forward in our ongoing strategy to dramatically accelerate content creation and distribution on a global scale,” commented Catherine Balsam-Schwaber, chief content officer at Mattel. “Importantly, this relationship also creates the potential for future content, licensing and franchise development collaborations between Mattel and DHX.”

Under the terms of the partnership, Mattel and DHX Media will fund, co-develop and co-produce new short-form and long-form content for the Mattel properties, designed for a variety of traditional and digital platforms. With Mattel’s additional expertise in brand franchise management, strategy and consumer product licensing, and with DHX’s strength in global content distribution and creation, the companies will drive new production and growth for select Mattel properties.


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