NEWS

DHX Media signs broadcast deal with CBeebies for In the Night Garden

Published on: 18th October 2013

DHX Media has announced a new seven-year broadcast deal with CBeebies for In the Night Garden, ensuring that the hit series will be on air in the UK to the end of 2020.In-the-Night-Garden---DHX-M

Since its launch on CBeebies in 2007, the multiple award-winning series In the Night Garden (100×30’) has aired consistently on the channel and continues to be one of the highest rating series in its popular time-slot of 6.20pm, as well as on the iPlayer.

Kay Benbow, controller, CBeebies said: “CBeebies is dedicated to delighting its young audience and is pleased to extend transmission of In the Night Garden for a further seven years. The programme charms our youngest viewers with its magical journey of discovery and sense of humour and is the core of our extremely popular Bedtime Hour.”

Steven DeNure, president and COO at DHX Media, added: “As an enduringly popular show with young viewers, this latest broadcast deal for In the Night Garden underscores its success and ensures that the episodes will continue to entertain and enthral new audiences on CBeebies. The brand is going from strength to strength and there are new product initiatives set to launch throughout 2013/2014 and beyond.”

In a recent poll by over 30,000 Radio Times viewers the series was voted the fourth most popular children’s programme behind Blue Peter, Thunderbirds and Wallace & Gromit.

In the licensing arena, there is high demand for new plush and plastic toys, playsets, figures, developmental toys, vehicles and role-play products from UK master toy licensee Golden Bear, and Lullaby Igglepiggle was a joint winner of the ‘Toys and Games 0-3 years category’ in the Practical Pre-school Magazine Awards 2013.

This Autumn sees the launch of new learning electronic toys from Inspiration Works. This and the Golden Bear toy range will be supported by a Q4 television advertising campaign, and there will be more innovative novelty and picture storybooks from Penguin Books. In addition, new licensee Ravensburger will introduce a new range of puzzles, launching in January 2014 with a Floor Puzzle and 4-in-1 Puzzle.

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