The combined company will own the world’s largest independent library of children’s entertainment content, more than 8,550 half hours of programming and will significantly expand the business activities of rights exploitation and brand management across its own and third party titles.
The deal also strengthens DHX’s capabilities in the rapidly growing digital segment, and broadens its relationships with distributors including Amazon, Comcast, DISH, Hulu, Netflix, Samsung, Telmex and Vivendi.
The transaction implies an enterprise value for Cookie Jar of $111 million. DHX expects to realise cost synergies which should be achieved within the first year following the closing of the transaction.
Cookie Jar has a significant content library and features some of the world’s most recognisable series including Caillou, Inspector Gadget, and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS.
The deal will be completed in mid October subject to a number of conditions, including the receipt of shareholder and regulatory approvals.