Direct to Retail outlines Friday Night Dinner licensing opportunities

Published on: 14th April 2020

The hit series has been achieving record ratings, and DtR is now on-boarding licensing partners.

The British TV sitcom Friday Night Dinner, written by Robert Popper and starring Tamsin Greig, Paul Ritter, Simon Bird, Tom Rosenthal, and Mark Heap, focuses on the regular dinner experience of the British Jewish Goodman family every Friday night. The show has strong youth appeal, and is responsible for drawing the highest ever share of young viewers to a scripted comedy on a commercial channel. 4.29m people watched the programme in its first week, and the first episode of Series 6 has become All 4’s most-watched comedy episode ever.

Warwick Brenner, founder and director of licensing agency Direct to Retail, commented: “The DtR Team and I have been busy pulling the ‘dog’ (Milson reference) out the bag, partnering with our licensees in designing, submitting, fast track approving and launching a great range of new products over the past 14 days. We are 100% operational, on-boarding new partners whilst also seeking additional coverage across several categories still open and up for grabs.”

Opportunities remain for plush (Milson the dog), toy, games, novelty or collectibles partners, which Warwick calls “no brainer categories, given the size and popularity of this brand”. Readers who think Friday Night Dinner might be a good fit for their company are encouraged to contact Warwick on


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