NEWS

Disguise announces distribution partnership with MorphCostumes

Published on: 25th September 2019

This new partnership with MorphCostumes represents a significant milestone in Disguise’s efforts to expand its global footprint.

Disguise, a subsidiary of Jakks Pacific, has announced a strategic distribution partnership with European costume specialist, MorphCostumes. The partnership will allow MorphCostumes to sell, distribute and market Disguise’s licensed costumes in EMEA, demonstrating a mutual confidence and recognition of Disguise’s global potential in Europe. MorphCostumes will have an arsenal of licensed costumes to distribute including iconic brands Lego, Nintendo, Minecraft, and Microsoft Halo, as well as additional brands to be announced in the near future.

“We have been actively pursuing our objective of growing our licensed costumes sales in Europe,” said Tara Hefter, Disguise’s executive vice president and general manager. “EMEA is a key part of our overall international growth strategy and MorphCostumes is a strong partner who shares our commitment to quality and customer excellence, while providing expertise in fancy dress up and costumes in Europe. While we have always been a powerhouse for Halloween in North America, it is our goal to provide costumes globally for incremental dress up occasions like Carnival and World Book Day.”

Gregor Lawson, MorphCostumes co-founder, added: “We are delighted to partner with Disguise and gain the opportunity to distribute their world class portfolio of licensed costumes. It is great recognition of the competitive advantage achieved by our complementary strategies to maximise sales across Amazon, our own websites and retail partners”.

The expansion of Disguise’s licensed products, following the new partnership, will be live on Amazon in Europe just in time for Halloween this year.

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