Costume company Disguise has announced three new key hires for its international sales team in the UK and Ireland.
Pictured, left to right, Aneesa Beasley, Megan Bird and Mike McGillion.
Showing continued commitment to these markets, Aneesa Beasley has been appointed as head of Sales and Meghan Bird as senior account manager. In addition, Mike McGillion has been appointed as full-time VP of Sales for Disguise EMEA. For the past year, Mike’s consultancy has been instrumental in leading the charge throughout the EU, expanding the costume business through new distribution and retail partnerships and delivering aggressive sales growth for the company.
As head of Sales, Aneesa will lead retail strategy and development for Disguise in the UK and Ireland. She brings 20 years of experience in textiles, merchandise retail and manufacturing sectors with several of those years spent with Christy’s and Smiffy’s, bringing category expertise on both licensed and bespoke supply. In her new role she will drive Disguise’s market expansion into these two key regions and oversee all sales and promotional efforts.
Meghan also brings many years of retail expertise from Smiffy’s to the company. She has 12 years’ experience within the supplier sector, focusing on national account management and range development, and will call on all key accounts within the UK and Ireland, developing and strengthening those relationships for Disguise.
Mike McGillion, VP of Sales in EMEA, adds decades of knowledge in the retail space to the team. His background includes 15 years at Amscan with extensive expertise in licensing as well as a proven track record of developing new markets and establishing distribution internationally. His career tenure with multiple manufacturers in the party space has been instrumental in the growth Disguise is seeing in EMEA.
“We are excited to have Mike on full-time with us and to bring both Aneesa Beasley and Meghan Bird onboard to supplement our efforts in the UK and Ireland,” said Tony Lewis, Sales and Marketing director, Disguise EMEA. “These are two major growth regions for Disguise and having worked with them previously and knowing them personally, I am happy to bring them into our team and confident they will accelerate our growth.”
“Mike has been critical to our success in EMEA the past 18 months, and we are delighted for him to join us full time to further drive the strategies he has put in place to deliver such impressive growth on our licensed costume business. We are also excited to have a such strong, experienced and capable duo with Meghan and Aneesa driving UK sales for the biggest market in EMEA,” said Tara Hefter, president and GM of Disguise, Inc.
