NEWS

Disguise hires new marketing manager for EMEA

Published on: 11th November 2021

Lianne Barber brings a wealth of experience in marketing, licensing and brand management following a decade with The Entertainer.

Costume company Disguise has announced another key hire to its EMEA team with Lianne Barber taking on the role of marketing manager.

With over a decade of marketing, brand management and licensing experience at The Entertainer, Lianne will lead all marketing efforts in the EMEA territory for Disguise, a division of toy and consumer products manufacturer Jakks Pacific.

Lianne brings experience in implementing multi-channel marketing and brand development strategies as well as winning campaign management that drives sales across the board.

With Disguise recently announcing major licence acquisitions and renewals across EMEA and the rapid expansion of the retail footprint across all regions, the need for a global approach to marketing and retail promotions is a key focus for the company.

This includes a new multi-year licensing agreement for a wide range of Disney portfolio brands in Europe, Middle East and Africa. Although the company has been a costume partner for over 30 years in North America, it is the first time Disguise has held Disney costume rights in EMEA with the licence, covering costumes and costume accessories, starting in spring 2022.

Lianne will be a major part of the marketing team developing targeted sales driving strategies and campaigns to drive business across Europe.

Rachel Middleton-Smith, VP of marketing, Disguise EMEA, said: “Lianne Barber will be an integral part to our success in EMEA. She brings key skills and experience to the table which will enable us to develop our marketing reach across our region,.”

Disguise is a world leader in design and development of inventive and cutting-edge costumes and accessories with distribution across the world and is hiring a complete staff of apparel-based experts to design, develop, sell and market costumes and accessories throughout Europe. With several new license acquisitions still to be announced, Disguise plans to bring new brands and characters to the EMEA market.

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