WORLD NEWS

Disguise partners with Electronic Arts for exclusive Halloween costume range

Published on: 15th January 2020

In partnership with Electronic Arts, Disguise will create exclusive Halloween costumes based on the popular Apex Legends game.

Disguise, the Halloween costume division of Jakks Pacific, has announced a licensing agreement with Electronic Arts (EA) to create exclusive, first-ever Halloween costumes and costume accessories based on the popular, free-to-play multiplayer game, Apex Legends. The multi-year agreement grants Disguise rights to distribute Apex Legends-inspired costumes in the US and Canada.

Apex Legends, which achieved universal acclaim for reaching 50m downloads in its first month, is a multiplayer game that aims to deliver a strategic, ever-evolving, high octane competitive experience to fans. Since its launch, the game has amassed over 70m players and has enjoyed continued success through regular seasonal updates.

“Apex Legends is one of the fastest growing, multiplayer games in the video game industry,” said Tara Hefter, EVP and GM of Disguise. “We are delighted to partner with EA to expand the game’s popularity and create a complete collection of costumes for the whole family to enjoy.”

Developed by Respawn Entertainment, Apex Legends delivers a squad-based battle royale experience where players select from one of ten Legends – each with their own unique abilities and play styles.

“One thing that makes Apex Legends so beloved by our players is our roster of characters with unique abilities and personalities,” said Arturo Castro, senior director of Brand Marketing for EA Respawn Entertainment. “We are excited to partner with Disguise to offer Apex Legends fans a chance to become living legends next Halloween.”

Apex Legends costumes from Disguise are scheduled to be available at retailers in time for Halloween 2020.

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