NEWS

Disguise prepares for April launch of full Disney costume range

Published on: 16th February 2022

The range will include adaptive costumes for those with additional needs and wheelchair users, bringing the magic of Disney dress-up to an even wider audience.

Leading global costume company Disguise has announced a multi-year licensing agreement for a wide range of Disney portfolio brands in Europe, the Middle East and Africa for dress-up, costumes and accessories in October last year. After being a North America costume partner for over 30 years, this is the first time that Disguise has held Disney costume rights in EMEA.

Disguise has been offering several licensed costumes in the market since 2021. However, from 1st April 2022, Disguise will offer a range of dress-up products covering Disney Princess, Frozen, Toy Story, Lightyear and more across many different characters, sizes and age ranges.

Placement in EMEA will allow Disguise to celebrate a range of key international holidays such as Book Week, Carnival, Purim, Halloween, Diwali, Eid-Al-Adha and Christmas. Further enhancing the mix is Disguise’s new innovation SKUs, which include adaptive costumes and wheelchair wraps including Cinderella’s carriage and Buzz Lightyear’s Star Command Spaceship.

Disguise already has listings with several retailers and says it is looking forward to presenting the range to the market in the coming weeks.

 

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