Disguise recruits pair to lead EMEA market growth

Published on: 16th September 2021

The appointment of Kim Lucas and Nathalie Ferrier to the EMEA team will help drive expansion across the UK, France and Benelux markets.

Global costume company Disguise has announced the appointment of two key sales hires to lead the two largest dress up markets in EMEA: the UK and France.

As business development lead for the UK and Ireland, Kim Lucas will oversee the development of the UK business alongside the senior management team. She brings to Disguise apparel experience acquired throughout her career, most recently at Christy’s by Design where she was pivotal in growing the costume business. Kim’s insight into the UK & Ireland licensor-driven dress-up industry, along with her many retailer relationships, will further Disguise’s growth and expansion in these key markets.

Nathalie Ferrier, business development manager for France & Benelux, brings over 20 years’ experience in the toy and dress up industry including years working for Amscan. With a local presence, she will develop the French, & Benelux markets via direct-to-retail, working with local distribution partners and accounts.

“We are excited to welcome Kim Lucas and Nathalie Ferrier into Disguise EMEA,” said Tony Lewis, sales and marketing director, Disguise EMEA. “With their breadth of industry experience in dress-up, they are both sure to drive further expansion into retail and deliver a truly professional service to our customers.”

“The UK and France are Europe’s strongest dress-up markets so it’s critical we have talented and experienced staff running the development and local sales there; Kim and Nathalie are the cream of the crop,” said Tara Hefter, president and GM of Disguise. “Their backgrounds and their personalities are the perfect fit for the Disguise culture and we are thrilled for them to lead our rapidly expanding team. We look forward to Kim and Nathalie growing some key and soon-to-be-announced major licences in EMEA.”



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