NEWS

New Hasbro range to support Star Wars Forces of Destiny

Published on: 18th April 2017

New initiative celebrates the stories of iconic heroes from across the Star Wars universe.

Rey Star WarsAn original series of animated shorts, each 2-3 minutes in length, will explore all new adventures of key characters including Rey, Jyn Erso, Sabine Wren, Princess Leia, Ahsoka Tano and others, ahead of books and a TV special later in the year.

The stories will also be supported by a line of toys from Hasbro, including new Adventure Figures, a fusion between traditional dolls and action figures which create a whole new way to play Star Wars. Each figure features dynamic action, like Rey swinging her lightsaber, along with multiple points of articulation to help recreate the characters’ adventures and heroic moments with different poses.

Jimmy Pitaro, chairman, Disney Consumer Products and Interactive Media, commented: “From Princess Leia to Sabine Wren, Star Wars heroines are unique, and we wanted to represent that in the product line for Star Wars Forces of Destiny. The result is the creation of our new Adventure Figures that celebrate the power and stories of these incredible characters and allow kids to recreate their most heroic moments at home.”

The 11-inch figures will depict characters including Rey, Jyn Erso, Princess Leia, Sabine Wren, plus sidekicks and villains like BB-8, Chewbacca, Kylo Ren and many more. Hasbro is also rolling out Star Wars Forces of Destiny role play and accessories, from Rey’s Extendable Staff, to a new, electronic Jedi Power Lightsaber toy, which are part of the Star Wars Bladebuilders system.

John Frascotti, president of Hasbro, commented: “As the Star Wars fan base has broadened over the last 40 years, we have continued to add new and exciting play experiences to the Star Wars brand, to engage fans across generations. We’ve worked closely with Disney to bring the storytelling from Star Wars Forces of Destiny to life through this innovative toy line to help connect with new audiences as well as appeal to existing fans.”

RECENT ARTICLES

Toymaster issues rallying cry

Funko Europe to launch Pokemon Pop! vinyl figures

Basic Fun! appoints Emergent Retail

Gibsons expands team with new hires

Lisle Licensing welcomes Becky Sherwood

Beyblade Burst franchise to host digital tournament

Ikea becomes member at The Toy Association

Lego makes substantial investment in sustainability pledge

Get involved in the November issue of Toy World

Interplay UK expands with new hires across the company