The collection of 204 stickers includes 36 specially designed glitter stickers and is produced by Panini UK. Sticker packs, containing five stickers, have hit the high-street priced at 50p each. Collectors will also be able to pick up a starter pack – including a Club Penguin sticker album and 3 sticker packs – for £1.99.
Every pack comes with a unique code and while most will unlock coins to use in the virtual world, a select number of special sticker packs will bear a code that will give access to Club Penguin’s Treasure Book where fans can select one item from a range which includes clothing, puffles and more coins.
Lucy Woodward, director of Disney Online Studios for The Walt Disney Company, Europe, Middle East and Africa says: “We are delighted to add another creative and colourful product to the Club Penguin entertainment portfolio. We are always looking for new ideas and engaging ways for kids to interact and play. The sticker collection is a really great way for kids to collect all their favourite Club Penguin characters as well as being able to get something extra that they can then use in the virtual world.”