Over 80 licensees from across the industry were in attendance at the awards ceremony, which celebrated excellence in licensing for Disney. The awards were presented in 10 different categories, and the shortlist and winners for each category were decided by a panel of senior Disney executives, who based their decisions on various relevant criteria including consumer engagement, product innovation, cross-category approach and communication across multiple platforms.
Mike Stagg, VP retail at Disney UK, said: “We were delighted to host so many esteemed licensee partners at this special celebration and to be able to recognise the fantastic products, campaigns and outstanding service that they have delivered for The Walt Disney Company over the past year, and in some cases much longer. We will continue to work with all of our licensee partners bringing innovation and excellence in everything we do during 2014 and beyond.”
The ceremony included a presentation of the first Licensee Lifetime Achievement Award which was presented to David Aykroyd, joint managing sirector of Aykroyd and Sons. This special award was in recognition of a family business who has been an outstanding Disney licensee for over 30 years and who hold Disney, Marvel and Lucas contracts for their range of nightwear apparel.
Best New Licensee
Most Innovative Product of the year
High Street TV’s Stompeez
Most Integrated Marketing Campaign of the Year
Lego Marvel Super Heroes 2013
Best Boy Licensee
Best Girls and Tween Licensee
Best Adult and Teen Licensee
Best Infant and Pre-school Licensee
Best Publishing Licensee
Business Partner of the Year
Disney Licensee Lifetime Achievement Award
Aykroyd and Sons
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