Disney Store brings joy through charity campaign

Published on: 11th November 2013

Celebrities attended a special event at London’s Oxford Street Disney Store on Tuesday 6th November for the launch of the annual ‘Share in the Magic’ charity campaign.DisneyStore300

The campaign invites families to post their own Letter to Santa at Disney Stores across the country and online at, and for every letter posted in-store or online Disney Store will donate a soft toy to children through a variety of local charities.

This year, 40 children’s charities have been nominated in the UK and Ireland, all of which work in close collaboration with their local Disney Store and will receive the soft toy donations through the Letter to Santa activity.

This is the fifth year that Disney Store has run the ‘Share in the Magic’ campaign to support local children’s charities, and to date has donated over 60,000 toys to charities throughout the UK and the rest of Europe. This year, Disney Store will donate a further 15,000 soft toys.

Graham Burridge, managing director of Disney Store Europe, said: “Each of our stores has a special relationship with a variety of local children’s charities that they work with closely throughout the year. Our annual ‘Share in the Magic’ Christmas campaign is extra special as it’s encourages everyone to get involved and experience some of the Disney magic. We are always delighted at the response from the public to help support our charity campaign and hope that the public will bring their letter to Santa into our stores again this year and help us bring some magic and joy to thousands of children this Christmas.”

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