LICENSING NEWS

Disney talks up major 2012 licences

Published on: 26th January 2012

Walt Disney has been using Toy Fair to showcase various products from its portfolio as well as products to come throughout the year.

The Disney Princess franchise will release an all new EMEA consumer website for its girls section, which will include stories of all ten Disney Princesses.

The Disney Pixar Cars line will develop further with refreshed products from licensees such as Mattel, Hornby, Lego and Character Options.

Disney Juniors first animated series, Jake and the Never Land Pirates, licensed merchandise will cover toys and electronics, fashion and home, stationery, and books. Meanwhile, Mattel is set to launch figures, plush, play-sets and role-play items from the same licence.

Other popular licensed toys from Disney will include a new Winnie the Pooh nursery range from TOMY featuring soothing bedtime lightshows, teething rattles and cuddly talking toys.

 

RECENT ARTICLES

BTHA celebrates 2020 toy trade Superhero Awards

The Lego Group launches Lego Bygge Hygge

Exclusive – You are invited: suppliers present virtual showrooms

Exclusive: Would calls for an Amazon boycott harm small businesses?

Booking now open for the Gibsons Virtual Trade Showcase

Asmodee’s Pokémon TCG Shining Fates expansion kicks off 25th anniversary

Experienced senior manager Yann Fresnel is available for European role

Friday Blog

Tale as old as time…it’s the Friday Blog!

Zapf details roll-out of plastic free packaging

VIP Pets Mini Fans from IMC Toys lead Kids Fashion Week