LICENSING NEWS

Disney’s Club Penguin sees second month of record traffic

Published on: 13th August 2012

Ultimate Jam, the in-world music and dance party, was the second most trafficked event of the year, with players logging more than 35 million play sessions.

During the event, players redeemed nearly eight million dance- and music-themed items from the party catalogue, inspired by Disney Channel’s hit series ‘Shake It Up’, making it one of the most in-demand collections in Club Penguin history. For the first time players could interact with characters CeCe and Rocky from the show.

Also during Ultimate Jam, Club Penguin and Walt Disney Records released its first ever single and music video, ‘The Party Starts Now’ by DJ Cadence. The music video has accumulated more than a million views since it was initially previewed on Club Penguin’s YouTube channel, and has secured the number one spot on the iTunes Children’s Music chart for three weeks.

Ultimate Jam builds on the success of Club Penguin’s Marvel Super Hero Takeover, which was Club Penguin’s most trafficked event ever, logging 40 million play sessions across 200 countries.

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