Disney’s pre-school properties see ratings growth

Published on: 21st October 2013

The Walt Disney Company UK has announced that more than 7.8m viewers, including over half of housewives with kids aged from 0-3 years, tuned in to watch Disney Junior.Doc-McStuffins(1)dis300

These results mean the channel continues to perform as the UK’s number one pay-TV pre-school channel. Sofia the First, Doc McStuffins, Jake and the Never Land Pirates, Henry Hugglemonster and Mickey Mouse Clubhouse have all seen ratings growth.

Since the launch of Sofia the First in March of this year, it has become Disney Junior’s top-rated series, attracting over 4.6m viewers aged four years plus between July and September 2013. Jake and the Never Land Pirates was the top contributing show on Disney Junior, watched by over 5m viewers aged four years and up, and Mickey Mouse Clubhouse continues to rank as one of the top contributors to the channel attracting 4.6m viewers aged four plus.

This popularity is also being mirrored at retail with the company’s ranges of licensed and Disney Store products. Significant cross-category expansion is planned for Doc McStuffins, Sofia the First and Jake and the Never Land Pirates throughout Autumn/Winter 2013 and Spring/Summer 2014, and Spring 2014 will see licensed products launching for Henry Hugglemonster.

With a wealth of new content planned for these properties, including the British television premiere special Sofia the First: The Floating Palace and new episodes of Mickey Mouse Clubhouse launching this Autumn, season three of Jake and the Never Land Pirates launching in Spring/Summer 2014,season two launching for Doc McStuffins in early 2014, and a second season greenlit for Henry Hugglemonster.

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