The company has seen increased popularity for its Plus-Plus construction toy and arts & crafts ranges.
As lockdown continues in the UK, DKL-Beysal has been keeping kids entertained at home with its popular Plus-Plus toy range.
Plus-Plus is a creative construction toy that allows for hours of play and is ideal to keep kids occupied whilst at home. The versatile toy can be used to help educate little ones and fuel their creativity, all while having fun. With hygiene more important than ever, parents and carers can ensure that the pieces are kept clean by popping them in a mesh bag and washing them in a dishwasher or washing machine.
Plus-Plus is 100% recyclable, manufactured in Denmark and is suitable for children aged five or above. Also available is Plus-Plus Big, designed for ages 12 months and up; perfect for smaller hands.
DKL-Beysal also distributes Hama, the original bead brand for the arts & crafts category. The brand’s aim has always been to encourage creativity and imagination in children and adults alike, which is especially popular during the current climate. The brand has a range of Hama pegboards and a variety of colourful Hama beads available, which means design possibilities are endless. The beads are available in different sizes, colours and themes.
Marketing executive, Carmel Edwards commented: “If lockdown has taught us anything at all, it’s that our children are always ‘hungry’ or ‘bored’ and while we can’t help with the snacks, we can provide the boredom busters.”
DKL-Beysal supports all its ranges with a full marketing campaign, including everything from online support, including videos and social media, to extensive PR activity.