NEWS

DKL Beysal/Pat Avenue to distribute Eolo Toys’ Supermasked range

Published on: 20th December 2022

The Supermasked collectible range is targeted at children aged five and up and are based on the popular heroes vs. villains series.

DKL Beysal, which will be known as Pat Avenue from 1st January 2023, has announced that it has become UK distribution partner for Eolo Toys’ Supermasked range in the UK and will be showing the collectibles on its stand at London Toy Fair.

The six individual figurines and play set, based on the popular series, will complement DKL Beysal’s new collectibles ranges for 2023.

Eolo Toys recently announced Supermasked, its most ambitious brand to date. Partnering with Maya Studio, Product Connection, Toyzone and Artline, the new franchise has generated much conversation in the toy industry.

In spring/summer 2022, the company hit the market with a combination of stretchy tech figures with sounds and sensors, characterised by a series of villains and superheroes. The collectibles are targeted at children aged five years and up, with characters such as Whispers, Big Pony and Xa Man. Complementing the toys is a fight game app, where kids can continue being connected to the Supermasked Universe and characters. There is also a Training Arena Playset that comes with an exclusive character, Kohetekin, plus three targets to knock down the opponents.

The Supermasked series is based on a funny heroes vs. villains concept that presents numerous hilarious situations, with the superheroes not knowing how to use their superpowers. It is broadcast online, on the YouTube Trackatoon channel, and across different kids’ TV channels. In addition, influencer campaigns focused on delivering high-quality content for kids to consume on different social media platforms are being developed with various distributors in key markets.

For more information on the Supermasked range visit Pat Avenue’s stand E66 at Toy Fair or contact sales@dkl-beysal.uk

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