DKL-Beysal says the move will re-align the business with global parent company, Pat Avenue HK, as it develops new own brand ranges for the UK.

As of January 1st 2023, DKL-Beysal will be known as Pat Avenue (UK) Ltd. DKL-Beysal says this is a move to re-align the business to that of its parent company Pat Avenue (HK). A global business with offices in HK, Madrid and Miami, Pat Avenue has a very strong business model in Latin America, supporting licences such as Hasbro, Mattel and Disney, with additional business in Spain and Europe.

Terry Crew, MD of DKL-Beysal, commented: “Since the acquisition of DKL in 2019, it has always been our ambition to develop a product line for the UK market whilst promoting our successful distribution ranges of Hama and Breyer. Unfortunately, due to the Covid outbreak and all that transpired thereafter, the move has taken longer than first anticipated.”

The new year will see the launch of several brand-new ranges from the company, including revamps and new introductions to current ranges. The team is looking forward to London Toy Fair in January, and sharing its plans with retailers.

“The company is now in a very strong position to move forward,” added Terry. “We are very excited to be launching our own in-house product ranges at London Toy Fair, whilst also continuing to highlight our very successful distribution lines of Hama and Breyer with both their current and new product offerings. Everyone is invited to come and view our full range on the Pat Avenue stand.”

Pat Avenue UK can be found at Olympia on stand E66.

Apart from the name change, everything else in the business will remain the same including all staff contacts, address and telephone numbers.

For additional information, or to make a toy fair appointment, buyers are advised to contact sales@dkl-beysal.uk or 01604 678780. They can also view the company’s full range on the website here.