Wonder Trix Tracks has been designed to be easy to build and play with, every piece is calculated to scale so children can mix the four different sets. The sets are: Spin & Swirl; 2 Ways Flipper; Throw & Roll; and Hammer Slammer, plus an add-on set. The bigger sets each feature at least four trick features and come with three balls.
The Wonder Trix Tracks collection follows Wonderworld’s strict environmental manufacturing policy; for every tree used in production another two are planted. The special bricks are made from a combination of eco-friendly recycled saw dust and plastic, whilst 70% of the packaging is recycled paper.
David Allan, sales director at DKL, said: “We have been anticipating the arrival of Trix Tracks for so long. We are so excited by how innovative Trix Tracks is and how it is different from any other product on the market. Traditional wooden toys which are natural and eco-friendly are gaining more and more popularity, as they provide greater play value and because the main material is safer for the child and the environment.”
Selected Trix Track Ambassador Stores will offer the whole range on dedicated fixtures with demonstration units. To support these stores, DKL is providing a special POS and demonstration space. This will all be supported by a high profile marketing campaign across all media.
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