The range to be sold is from Nursery company Munchkin Lindam. The Munchkin Range includes a colourful collection of bath toys, baby teethers, and Disney baby feeding products. The range will be fully supported by DKL’s high profile media campaign and in-store support including a colourful FSDU.
David Allan, DKL’s sales and marketing director, said: “We are delighted to be appointed distributor of a great brand as Munchkin. The brand and the variety of high quality bath toys, Disney dining sets and teethers fits so well with our existing quality ranges, giving our customers an even greater portfolio to choose from. I see so much opportunity for growth especially within bath toys and Disney Baby, this is the perfect time for us to take on Munchkin, DKL has seen fantastic growth and has great plans to further this growth in the future.”
Robert Mann, managing director of Munchkin Lindam, added: “We are excited to have DKL represent us in the independent trade and make available our fabulous quality products to a wider audience. The Munchkin line ‘it’s the little things’ aptly describes our new relationship which from we are expecting a significant opportunity for us both and the trade that supports the product line.”
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