Already established globally, Plus-Plus will now be available in the UK and Ireland.
The Plus-Plus Building System allows children of all ages to create models, mosaics, and 3D designs in a range of colours. Even curves can be made with this flexible system. Appealing to both boys and girls, Plus-Plus pieces come in many colours and in two sizes.
Retailers are urged to look out for the launch FSDU with best-selling lines, and a Play Tray with play pieces included for instore play.
David Allan, DKL sales director, commented: “When I saw this range in Nuremberg, I knew it would appeal to the UK Market. The Plus-Plus Construction System is very clever in that when you build a model it so realistic and strong. I feel this category needs a different player, and I believe that Plus-Plus fills this gap.”
Plus-Plus will have a full support marketing and instore campaign, and information will be with retailers soon.