NEWS

DKL’s PlayMais fun day kits now available

Published on: 13th April 2016

Retailers can order the company’s fun day kits for the PlayMais range free of charge.

playmais-480The recently revamped PlayMais range has been growing in popularity this year after the introduction of new boxing and new products, and DKL is pleased to begin offering retailers all the materials for hosting a successful PlayMais event.

The PlayMais fun day kits include all the materials needed to host an in-store event, and DKL will supply extra POS such as posters and dioramas.

Fenwick in Brent Cross was one of the first stores to host a PlayMais day with the company.

Farel Williams, marketing executive at DKL, commented: “Fenwick’s PlayMais day was such a success. The children really enjoyed the product and several parents bought sets at the end of the event. PlayMais is a great product which really engages a child’s imagination and creativity. Retailers’ sales will benefit hugely from a PlayMais fun day as once a child takes the pieces out of the box, they are hooked.”

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