Dobble Challenge earns Wise Owl Toys £1,000 pay day

Published on: 14th January 2014

Worcester indie, Wise Owl Toys, will be presented with a giant cheque for over £1,000 at 2.30pm on 21st January at Toy Fair by Esdevium Games for their success with retailer promotion, the Dobble Challenge.dobblewiseowltoys300

Wise Owl was the most successful retailer to take part in the Dobble Challenge, selling 1,000 copies of the popular card game.

The Dobble Challenge, which Esdevium is repeating for 2014, takes place over a 12-month period and asks independent bricks and mortar toy stores to sell a minimum of 100 units of the Dobble card game through in-store demonstrations. Those stores that can reach that number of sales earn an additional £1 back per unit sold and there is no upper limit.

Mark Stewart, Wise Owl Toys owner, commented: “We’re delighted to receive this cheque from Esdevium simply for demonstrating Dobble. It is such an easy game to show people in-store and once they play it, they love it!”

Ben Hogg, Esdevium Games Marketing Manager, praised Wise Owl Toys’ success: “This is a fantastic success and is an example of what one store can achieve by simply getting the game out and showing people how to play. We hope the success of Wise Owl Toys will encourage even more stores to get involved in 2014’s Dobble Challenge.”

Details for 2014’s Dobble Challenge can be found on the Esdevium Games Toy Fair stand E109.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!

Little Tikes launches Rescue Tales for autumn/winter

PoundToy launches ‘authentic’ new TV campaign

The Point.1888 appoints Hornby’s Aurélie Dilain-Waclawski

John Lewis retains cautious outlook despite greatly improved first half results

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Spielwarenmesse Toy Business Forum to bolster ToyAcademy expertise

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth