Several of Asmodee’s games were highlighted in a segment recommending travel-friendly ideas for summer. 

Dobble, the UK’s No.1-selling game, got an emphatic seal of approval from Holly Willoughby as she declared it the “best game ever” in a segment highlighting multiple Asmodee UK titles on ITV’s This Morning.

The segment, which recommended travel-friendly games for families over the summer holidays, gave pride of place to Dobble as well as its newly released cousin, Harry Potter Dobble, plus Bananagrams and Who Did It?.

Holly could hardly hide her excitement when the conversation turned to Dobble, a game in which players race to spot the single matching image between two cards. Co-host Phillip Schofield, who has been seen playing Dobble on Snapchat, also passed on a celebrity recommendation for word game Bananagrams.

The presenters then highlighted Who Did It?, a game of memory and quick thinking in which players try to prove that their pets were not responsible for a mess left on the carpet. The game is available in a distinctive ‘poo bag’ edition – swapping the traditional box for a zipped plush recreation of a certain emoji – which was showed off for the camera.

The segment is sure to further boost interest in Dobble, Bananagrams, Who Did It?, all part of Asmodee’s wider Fun Fast Games range, while Harry Potter Dobble, released earlier this month, is perfectly positioned as a must-buy for anyone who agrees with Holly.