Dobble named the UK’s biggest-selling game in 2018

Published on: 17th January 2019

Asmodee’s addictive card game, Dobble, is celebrating an enormously successful 2018.

Dobble has taken the crown as UK’s biggest-selling game of the year – and, in doing so, has sold its one-millionth copy in the UK.

The game, in which players race to spot the only matching symbol between two cards, has grown strongly every year since its arrival on the scene in 2011. Its exceptional year was highlighted in NPD’s year-to-date December data, which placed Dobble as the clear number-one-selling game by value after year-on-year growth of 24%.

The milestones follow Dobble’s recognition as the Game of the Year award at 2018’s Toy Industry Awards, a prize which proved prophetic for the 12 months to come. The 1m figure is just for the series’ original version too, with several further products in the range bolstering Dobble’s wide appeal. The brand has benefited from licensed editions like Disney Princess Dobble, versions that focus on children as young as three with Dobble Kids and Dobble 123, plus travel-friendly takes such as the waterproof Dobble Beach. In 2018, the range expanded with the launch of Dobble Junior, two games in one box – Dobble Food and Dobble Fantasy – both of which are suitable for slightly younger players.

The company has hinted that as it looks to capitalise on the game’s success this year, Dobble will also be joined by several exciting new titles –all of which will be on show at London Toy Fair, Stand E109.


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