The film will be produced by Dolphin Films, a newly-formed subsidiary of Dolphin Entertainment. Open Road Films will distribute Max Steel in the US as the first of a multi-picture agreement with Dolphin Films. The film will be given a wide release in theaters in the fourth quarter of 2014.
Bill O’Dowd, CEO of Dolphin Entertainment, said: “Today marks the beginning of an exciting new relationship between Dolphin Entertainment and Mattel, two companies that have consistently worked to delight and entertain children all over the world. We couldn’t think of a better property to kick off Dolphin’s feature film division than Max Steel, which tells a story of the power of friendship and teamwork, with a heavy dose of humor – all qualities we hope to bring to our partnership with the Mattel team.”
Created internally by Mattel, the Max Steel franchise spans multi-platform entertainment, toys and consumer products. In development with Dolphin Entertainment the feature-length film will introduce audiences to a new and never-before-seen world of Max Steel.
Doug Wadleigh, SVP of global brands marketing, said: “Teaming with Dolphin Entertainment and top Hollywood creative talent to write, produce and direct the feature film, Max Steel will excite and engage audiences around the world. Max Steel’s debut on the big screen is the next evolutionary step for the franchise utilising a live-action theatrical format to truly personify the brand.”
Bill O’Dowd will produce the film alongside kid’s entertainment veteran Julia Pistor who is producing for Mattel.
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