Dolu now offers over 20 Mattel branded lines to UK market

Published on: 16th March 2022

Popular Mattel brands Barbie, Fisher Price and Hot Wheels are now available across Dolu’s extensive portfolio of indoor and outdoor toys.

Dolu is very pleased to confirm that, after working with Mattel for the past six years in other countries, this year the company is able to supply 21 items covering Barbie, Fisher Price and Hot Wheels to UK retailers.

The items cover both outdoor and indoor toy ranges. With classic Fisher Price branding that is instantly recognisable and trusted by parents worldwide, Play Houses, a Picnic Table, a Sand Water Table, Swings, a Slide, a Football Goal, a 3 in 1 Sports Set, a Play Fence, a Study Desk, an Easel and a Trolley with Play Balls offer a wide selection for families to choose from.

A Barbie Play House and Picnic Table have been created with striking IML designs – these are not just decals on the products, but an image produced in the moulding, during the manufacturing process.

Iconic Hot Wheels branding has also been applied to Dolu’s popular Pedal Quad, Moto, a Study Desk and an Easel.

The Mattel items listed above are available to order now, for shipment beginning in May. They can be ordered with standard Dolu items, all with no MOQs per item.

The above additions brings the Dolu range to a total of nearly 300 items that the company has on offer this year, making Dolu one of the largest toy manufacturers supplying the UK – as well as more than 80 other countries – with great quality and very competitive prices, short lead times, without MOQs per line.

Goods can be delivered to UK and Ireland warehouses, offering an easy supply chain that the company has worked hard to strengthen since moving to its new 65,000 Sq Meter Factory in Istanbul.

Dolu is represented in the UK by Ria and Steve Richards of SJR Associates, who are happy to arrange meetings in person or via Zoom to discuss the range further and to show samples.

A free trade deal between the UK and Turkey means that are no tariffs implemented on the products the company exports to the UK. Steve Richardson told Toy World: “With freight costs from China at an all-time high, importing from Turkey is an excellent alternative. Due to the very competitive prices we can offer from the Dolu factory in Turkey, we can land product considerably cheaper than Far East items, and the quality is unrivalled.”

Interested retailers should contact


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