The former Mattel country manager joins HTI as the company prepares for further expansion and growth.

HTI has named Dominic Geddes as non-executive director.

John Hutt, HTI principal, commented: “Dominic has a wealth of experience in the toy category with over 30 years of industry experience. His most recent role as the Mattel UK, Nordic and NL country manager makes him a well-rounded professional and one we’re excited to have on board. He will be working with a team of directors to sculpt a clear strategy and support sales and marketing on a range projects. I am delighted to welcome Dominic to HTI and look forward to seeing where his involvement leads us.”

HTI’s brands include Evo and Teamsterz as well as an extensive licensing portfolio of some of the biggest children’s brands, including Peppa Pig, Paw Patrol, PJ Masks and My Little Pony.