Dominoes Toys on track to reopen in Leicester

Published on: 18th January 2015

The year is off to a good start for Steven and Yvette Sansom, owners of Dominoes Toys, as they prepare to re-launch the business inside Leicester’s Fenwick store. Dominoes300

The company will occupy 1,000 sq ft on the first floor and is due to open on 14th February.

Dominoes went into administration in 2013 and Steven has been running an online toy retail operation, Toys On Your Screen, for the past year. However, the new venture means that his original business will be going back into retail.

He says the past 12 months have been a great success and that four former Dominoes staff plus his wife Yvette have been working hard out of a 6K square ft. warehouse. The business is 61% up on target and is in discussions with companies including Lego, Hasbro, Playmobil, Mattel and Flair.

Dominoes has also agreed to receive a three metre stand of Sylvanian from Epoch – including displays and stock and also window space in the Market Street ground/first floor windows.

Four more former Dominoes staff have been employed to take the company into its next phase and a brand new website is in production. This is in addition to already agreed space for Casdon, DKL, House of Marbles, Papo, Siku and many more.


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