The company is setting its sights on the girls market for the first time with Katie the Magical Dancing Princess.
Katie the Magical Dancing Princess is the world’s very first fully-automated dancing princess.
Presented during the Hong Kong, Nuremberg and New York Toy Fairs, the product drew a great reaction from buyers, including one who called it “the most innovative girls item this year”.
Katie was designed in conjunction with the famous toy inventor Mark Tilden (Robosapien), and has a unique play pattern. Kids can play music from any device, make their own, or even sing, and their Princess will come to life and dance along. The doll is completely interactive and can be programmed with dance routines where kids can create the rhythm by clapping.
Each doll is customisable with free decorative stickers. Commencing in July across the UK, there will be a huge TV campaign ramping up in November for the Christmas push. The TV spot can be seen in this link.