Dragon-I toys enters girls category

Published on: 21st March 2016

The company is setting its sights on the girls market for the first time with Katie the Magical Dancing Princess.

katieprincess480Katie the Magical Dancing Princess is the world’s very first fully-automated dancing princess.

Presented during the Hong Kong, Nuremberg and New York Toy Fairs, the product drew a great reaction from buyers, including one who called it “the most innovative girls item this year”.

Katie was designed in conjunction with the famous toy inventor Mark Tilden (Robosapien), and has a unique play pattern. Kids can play music from any device, make their own, or even sing, and their Princess will come to life and dance along. The doll is completely interactive and can be programmed with dance routines where kids can create the rhythm by clapping.

Each doll is customisable with free decorative stickers. Commencing in July across the UK, there will be a huge TV campaign ramping up in November for the Christmas push. The TV spot can be seen in this link.



Friday Blog

Timing in life is everything…it’s the Friday Blog!

London Toy Fair

BTHA releases update on London Toy Fair

The Very Group reports strong annual revenue growth

Big Potato launches P for Pizza

Thames & Kosmos expands Kids First range

Asmodee turns to TikTok for Dobble brand campaign

Craft Buddy launches 2020 Christmas Crystal Art range

WHSmith requests rent decrease from landlords

Zee Productions

Zee Productions celebrates 1st anniversary with new puzzles

BlogOn Xmas Conference to go virtual