Dragons’ Den winner secures Shaun the Sheep deal

Published on: 1st December 2016

Timberkits has teamed up with Aardman to launch a Shaun the Sheep range.

Timberkits-480Dragons’ Den winning Welsh company Timberkits has teamed up with Aardman to launch its Shaun the Sheep range in time for Christmas.

The wooden toys have been crafted in warm, natural materials with colourful prints.

Last year, Timberkits’ entrepreneur Sarah Reast appeared on the BBC1 show with her business partner, Phil Wilson. They secured investment from multi-millionaire business magnate, Touker Suleyman. The designs are now sold in premium toy retailers, including Hamleys and Harrods.

Shaun the Sheep is the first licensed brand to be selected by the Dragons’ Den winning company. Having launched the first range, Timberkits is now in the process of developing more.

“I have always been fascinated by the detailed, crafted world of Aardman and feel a natural affinity with their quirky approach,” said Sarah, director and designer. “Timberkits’ designs undergo a similar painstaking process to bring inanimate material to life with movement and humour. It has been a lovely experience incorporating these characters into our designs. They lend themselves so well to simple mechanical movement and I have tried to make each model tell a typical Shaun the Sheep story.”

“It’s been a wonderful experience working with Timberkits, whose quality handmade products are the perfect match for the beautiful handcrafted world of Shaun the Sheep,” added Shaun the Sheep brand manager, Rachael Peacock, from Aardman. “We can’t wait to see these products come to market and hit premium retailers like Harrods in time for Christmas.”


Exclusive: NPD on changing consumer habits during Covid-19 lockdown

Exclusive: Toy World talks family matters with Wicked Uncle

Intu polls shoppers ahead of reopening

New research confirms benefits of play during lockdown

Alien TV to launch from eOne and Pop Family

Exclusive: The Entertainer’s Gary Grant on the light at the end of the tunnel

Exclusive: keep smiling through – indie retailers consider guidelines for reopening

Obituary: Michael Seres

Last call for the special 2020 Reboot issue of Toy World

Women in Toys introduces free online networking session