Dream Toys 2013 will take place on 6 November at St Mary’s Church. Significant changes have been made to Dream Toys 2013 in regards to focusing on a strong theme around the ‘wonderment of Christmas’. 2013’s event can be viewed as the first year of a evolutionary process for Dream Toys, aimed to reaffirm the event’s position as the leading Christmas list.
While the focus will remain on the top Dream Toys, an effort will be made by Dream Toys to highlight all toys shortlisted. A selection panel has been tasked with attempting to select a shortlist of 50 toys from which they will then select its top ten Dream Toys. New categories will be created to encompass all the top 50 toys and offer the media more and varied news angles from the event.
The Dream Toys selection panel is drawn across a wide selection of retailers and is not just TRA members, making selection completely independent. Suppliers are invited onto the Dream Toys shortlist by the selection panel, based on the merit of the toy alone.
Derek Markie, Toy Retailers Association, said: “The TRA and the BTHA both feel that Dream Toys has a unique place within the media calendar, and have decided to reinvigorate the brand to keep it fresh and productive. At the end of last year a pitch to find a new PR approach to support the event was held, and Bastion was appointed following a unanimous decision by the Dream Toys committee. With plans to widen the media reach with the inclusion of a number of different categories and create more stories from the list than merely the Top 10, Bastion’s hands-on approach was warmly welcomed by the committee.”
If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.