The company has announced a deal to produce a range of bedding and accessories.

Animal Jam is a safe online playground for children to learn about the natural world while playing with friends. There are already over 60 million users worldwide.

“We are really excited and looking forward to working on this brand, it’s a huge addition to the Dreamtex portfolio and there is no doubt about the success of the brand at retail so far,” said Anthony Duckworth, MD. “Easter is the launch for the whole collection and we can’t wait.”

“We’re thrilled to have Dreamtex on board for Animal Jam,” said Vickie O’Malley, MD at Rockpool Licensing. “We’ve already seen some fantastic designs from the team and are looking forward to Animal Jam-themed bedrooms appearing nationwide in 2017.”