The partnership will see the textile company launch new ranges associated with the Jurassic World and Minions franchises among others.
Home textile specialist Dreamtex has collaborated with Universal Brand Development to add Universal’s globally popular franchises to its portfolio, with the partnership coming in the build up to two of this year’s biggest movies.
The collaboration will bring new home décor collections to the market across a variety of brands including Jurassic World and Illumination’s Minions, as well as DreamWorks Animation’s Trolls and Spirit.
With Universal set to release blockbuster movies Jurassic World: Dominion and Illumination’s Minions: The Rise of Gru and 3: Dominion in Summer 2022, these new products will come at an ideal time to capitalise on high consumer awareness and demand for film merchandise.
Using its advanced design and innovation skill-set, Dreamtex intends to capture the action of these eagerly anticipated cinema releases within its home textile ranges, bringing famous characters and their adventures to life in fans’ bedrooms and living rooms.
Dreamtex has already started working on new collections and there has been a great response from buyers within the industry registering their interest in the new collections, with new designs and products launching as early as this spring.
The collaboration follows some high profile partnerships last year when Dreamtex launched its eagerly anticipated sustainable Bluey bedding for autumn 2021, partnering with the Better Cotton Initiative (BCI) programme for the first time. It also partnered with entertainment company Toikido on a licensed homewares collection for the smash-hit online game Among Us with the range including themed bedding, blankets, towels and cushions to reflect the style of the spaceship survival game, featuring 2D cartoon character graphics along with classic phrases and words from the game.