LICENSING NEWS

Dreamtex partners with Microsoft on Xbox and Halo licensed bedding

Published on: 9th February 2021

Following the global launch of the fourth generation Xbox Series X and Series S, Dreamtex has unveiled Xbox branded duvet designs and blankets.

With video gamers eagerly awaiting the launch date for new game Halo Infinite, the Xbox licensing programme will be joined by Halo 117 bedding sets.

Dreamtex has partnered with Microsoft to develop a homewares collection for the premier gaming and entertainment brand, Xbox and the critically acclaimed Halo franchise. The partnership was brokered by Tinderbox, the digital division of Microsoft’s licensing agency, Beanstalk.

The collection will include items such as reversible bedding sets and will be available in a variety of colours and sizes to cater to gamers of all ages. The collection will also include details like glow in the dark textiles, as Dreamtex continues to add innovative touches into its manufacturing.

Anthony Duckworth, MD of Dreamtex Ltd, commented: “We have a proud history of working with classic video game titles and are delighted to welcome Xbox and Halo to the Dreamtex family. We believe we have created a really strong homewares range to appeal to gamers. With Halo Infinite destined to be Master Chief’s greatest adventure of the Halo series to date, we are also excited to be part of the consumer products journey with 343 Industries and are looking forward to the game’s release later this year.”

John Friend, head of Halo & Xbox Consumer Products, added: “We are thrilled to be working with a great partner like Dreamtex to roll out high-quality and brand-appropriate Xbox and Halo bedding, and we hope fans are ready to recharge and level up their bedrooms with these new stylish and comfy sets.”

Both bedding sets are available in single and double sizes.

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