LICENSING NEWS

Dreamtex partners with Toikido for Among Us homewares range

Published on: 14th July 2021

The bedding specialist will work on a licensed collection based on the gaming phenomenon including bedding, blankets and cushions.

Boutique bedding specialist Dreamtex has partnered with entertainment company Toikido on a licensed homewares collection for the smash-hit online game Among Us, to be released later this year.

The themed bedding, blankets, towels and cushions will reflect the style of the spaceship survival game, featuring 2D cartoon character graphics along with classic phrases and words from the game.

“The sell-in so far has been phenomenal with orders already covering the majority of Dreamtex’ customer base,” said Anthony Duckworth, MD of Dreamtex.

“Among Us is already proving to be one of our biggest success stories. It is a must-have brand that can only get stronger through 2021 and beyond, and we will endeavour to maximise all retail opportunities with our innovative approach to product development and design. We are delighted to be working with the team at Toikido and excited to have added Among Us to our growing portfolio of gaming brands. We know that Among Us merchandise is in high demand and we are thrilled to be playing our part in the game’s licensing story.”

Darran Garnham, founder Toikido, commented: “We are delighted to bring Toikido and Dreamtex together on this project. Dreamtex’s quality, design, sourcing, and ethical standards are phenomenal, as is their passion for Toikido’s vision for the Among Us brand.”

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