LICENSING NEWS

Dreamtex to bring Poopsie Slime Surprise! themed bedding collection to retail

Published on: 2nd October 2019

Dreamtex will be launching rainbow unicorn designs and icon-inspired patterns across its bedding range, beginning this October. 

Dreamtex has announced its collaboration with MGA Entertainment (MGAE) and its extended licensed portfolio, which now includes a new bedding collection for popular unboxing phenomenon, Poopsie Slime Surprise!

Fans of the popular slime and parody-themed characters and collectibles will soon be able to decorate their bedrooms with Poopsie Slime Surprise! duvet sets and home accessories. Utilising the magical pop culture and parody elements of the colourful Poopsie style guide, Dreamtex will be launching rainbow unicorn designs and dazzling icon- inspired patterns across its bedding range, beginning this October. Vibrant graphics and striking call outs like “Rainbow Hair Don’t Care” and “Poops I Did It Again” will be featured on the duvet designs and tap into the humour and irreverence of the brand.

Anthony Duckworth, MD of Dreamtex, said: “We are always monitoring the latest trends and cross-category synergies and Poopsie Slime Surprise! presents us with another exciting opportunity to attract the tween girl audience. We have an excellent relationship with MGAE already and have seen our L.O.L. Surprise! textiles range grow over recent months, with more doors opening for us at retail too. We have high hopes for continuing this success with Poopsie Slime Surprise! and are looking forward to capitalising on demand and offering even more design choice to young girls wishing to bring sparkle to their bedroom decor.”

“Poopsie Slime Surprise! has quickly become a fan favourite due to the brand’s humour and colourful designs,” added Sandrine de Raspide, general manager, international sales and licensing for MGAE. “Dreamtex has been a great partner and supporter of our L.O.L. Surprise! brand and we are excited that our Poopsie fans will now have the opportunity to personalise their bedroom with rainbows, unicorns and Poopsie parodies.”

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