The company has partnered with TLC and Acamar Films for the range.
The first Bing collection, featuring Hoppity Voosh, includes single and junior sized bedding in 100% cotton, as well as a velour cushion and fleece blanket, with further accessories being added to the collection in coming months.
Adapted from award-winning author and illustrator Ted Dewan’s books, the animated TV series brings to life all the realities and mishaps of being a pre-school child.
Andrew Downie, commercial director, commented: “It’s been great to work on Bing; the stories are authentic, honest and fun and the artwork is perfect for home textiles. We are looking forward to developing the range further.”
“Acamar Films is delighted to be partnering with Dreamtex on Bing bedding and accessories,” added Bethan Garton, head of global licensing. “Dreamtex has been a pleasure to work with on the design of the Bing range and the quality of its products are fantastic. We are already receiving pictures of little ones enjoying their new bedding throughout Bing Facebook page, which is a delight to see.”