DreamToys announces 2017’s top 12 toys for Christmas

Published on: 8th November 2017

UK’s most accurate and authoritative predictive list details toys expected to be most sought after this Christmas.

Nerf Nitro Longshot Smash and The Original Stretch Armstrong bring familiar names to the list while film and TV licences are represented by PJ Masks Headquarters Playset, Lego’s Star Wars BB-8, and Paw Patrol Sea Patroller.

Laser X – 2 Player Pack and the sequel to last year’s hit Hatchimals, Hatchimals Surprise, highlight the increasing creativity within the growing interactive toy market while L.O.L. Surprise! Series 2 and Fingerlings showcase the importance of collectibles to the toy market. Other products in the top 12 include Mattel’s Enchantimals Playhouse Panda Set, Hasbro’s FurReal Roarin’ Tyler and the big Christmas game for 2017, Toilet Trouble.

Gary Grant, chair of the DreamToys committee, commented: “This year’s DreamToys Top 12 is an exciting range of innovative toys that demonstrate the creativity of the toy industry and the magic of Christmas. This year’s list is incredibly diverse and with price points to suit all budgets. With so many products vying for a child’s attention it’s pleasing to be able to pick a list that promotes togetherness, innovation and creative play that will capture the imagination this Christmas.”

Frederique Tutt, global industry analyst for the NPD Group’s toys division added: “With £1.2b spent on toys for Christmas – the equivalent of one third of total annual toy spend – the toy industry is all-systems-go as the 25th December draws closer. The list chosen by the 2017 DreamToys panel reflects the increased popularity of traditional play patterns with Games & Puzzles, Plush and Dolls as the fastest-growing categories to date.”

New for 2017 is the DreamToys Facebook page which showcases all the toys selected on the list to help consumers choose the best product for them.

The full Top 12 list is as follows in no particular order (all prices quoted as RRPs, final price may vary from retailer to retailer):

  • Enchantimals Playhouse Panda Set – Mattel – £32.99
  • Fingerlings – Jazwares/WowWe – £14.99
  • FurReal Roarin’ Tyler – Hasbro – £134.99
  • Hatchimals Surprise – Spin Master Toys – £74.99
  • Laser X – 2 Player Pack – Character Options – £49.99
  • L.O.L. Surprise! Series 2 – MGA Entertainment – £9.99
  • Nerf Nitro Longshot Smash – Hasbro – £21.99
  • Paw Patrol Sea Patroller – Spin Master Toys – £69.99
  • PJ Masks Headquarters Playset – Flair Leisure Products – £49.99
  • Star Wars: BB-8 – Lego – £84.99
  • The Original Stretch Armstrong – Character Options- £21.99
  • Toilet Trouble – Hasbro – £17.99


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