DreamToys announces Search for a Star campaign

Published on: 20th July 2018

The DreamToys selection committee is running a competition to find a talented retailer to join its team of media spokespeople.

Every year in November, the media spotlight is firmly placed on the toy industry as the DreamToys selection committee announces the DreamToys Top Toys for Christmas list. More than 300 journalists from national television, radio and newspapers along with bloggers, vloggers and online journalists descend on St. Mary’s Church in central London to find out which toys are likely to be the hottest that Christmas.

Organised by the Toy Retailers Association, the DreamToys list is selected by an independent panel of retailers and is widely recognised as the most authoritative and accurate predictive list.

For 2018, the DreamToys selection committee is running a competition to find a talented retailer to join the team of spokespeople working with the media on the day of the launch of the list.

Natasha Crookes, director general of the Toy Retailers Association, commented: “We are looking for someone who is passionate about toys, can speak knowledgeably about the toys on the list and has a broad understanding of the toy market. This competition is a fantastic opportunity for someone looking to be more involved in the inner workings of the toy industry and the new face of the industry. The winner will be invited to DreamToys selection where the final list is decided as well as being media trained prior to being an official spokesperson at DreamToys on Wednesday 14th November.”

Applicants should send video of themselves, no longer than three minutes long, including the following details:
– Name, age, company, job title
– Why you think you’d be a great spokesperson for DreamToys?
– What is your favourite toy on the market currently and why?

Videos should be sent to by Tuesday 28th August.


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