The DreamToys list is the most authoritative independent prediction of toys that will be the most sought after this Christmas in the UK.
Silver screen royalty is driving the must-have toy wish lists this Christmas – with Disney’s Frozen and Toy Story making the Top 12 Toys list, alongside perennial favourites like Barbie, Peppa Pig and Paw Patrol. The Top 12 Toys list, issued by the Toy Retailers Association, is the most authoritative predictive list of what will be hot this Christmas. The list is selected by a panel of retailers and industry experts and is fiercely independent of toy manufacturers and makers.
The complete Top 12 list is (in alphabetical order):
All prices quoted as RRPs, market price may vary from retailer to retailer.
Barbie Dreamplane Playset Mattel – £79.99
Blume Dolls Skyrocket – £9.99
Frozen 2 ‘Into the Unknown’ Elsa Doll Jakks Pacific – £39.99
Harry Potter Knight Bus Lego – £34.99
L.O.L. Surprise! 2-in-1 Glamper MGA Entertainment – £99.99
Nerf Elite Fortnite SP-L Hasbro – £19.99
Owleez Spin Master Toys – £49.99
Paw Patrol Mighty Pups Super Paws Mighty Jet Command Centre Spin Master Toys – £59.99
Peppa Pig Peppa’s Stage Playset Character Options – £39.99
Rizmo Tomy – £59.99
Ryan’s World Super Surprise Safe Flair Leisure Products/Just Play – £44.99
Toy Story 4 True Talkers Mattel – £17.99
“This year’s DreamToys top 12 selection is an exciting mixture of the year’s biggest brands and kids favourites that will delight children up and down the country this Christmas,” said Gary Grant, chair of the DreamToys selection committee. “These toys will top the Christmas wish lists and with two-thirds of the toys on the list priced under £50, it’s also a list suitable to a range of family budgets.”
Frederique Tutt, global analyst for The NPD Group’s toy division adeed: “Christmas is worth £1b to the UK toy industry, that’s 30% of annual revenue being generated in the last few weeks of the year. With Star Wars Episode 9 and Frozen II at the cinema and the DVD release of Toy Story 4 and Avengers Endgame, we expect more than £1 out of £10 to be spent on film-related toys. These mega-movies will give a real boost to toy sales before the end of 2019.”
To see the top 12 in more detail, and the full 73 longlist of DreamToys, consumers can head to the DreamToys Facebook page.
DreamToys takes place at St Mary’s Church, York Street, Marylebone, W1H 1PQ from 7am – 2pm.