NEWS

DreamToys top 12 toys for 2015 announced

Published on: 4th November 2015

The Toy Retailers Association has revealed The Most Authoritative List as the UK toy industry is expected to grow by 6%.

Dreamtoys-480Star Wars and Thunderbirds toys are destined to be some of the must-have toys this Christmas as they make it into the top 12 list. Decided by a panel of leading toy retailers in the UK, including Argos, Selfridges, Smyths Toys, The Entertainer and Toys R Us, The Toy Retailers Association’s DreamToys list is the most accurate and independent predictive list available, and provides expert insight into what will be the most popular toys this Christmas.

Gary Grant, chair of the DreamToys committee, commented: “2015 is going to be a vintage year for toys. Strong entertainment brands like Frozen, Thunderbirds and Star Wars are appearing alongside creative brands like Little Live Pets and classic evergreens such as Lego, ever more stimulating playsets for under fives such as Toot-Toot or Paw Patrol and family games like Pie Face. While the blockbuster licences may steal the headlines, it is exciting to see innovation throughout the list with manufactures successfully combining this with traditional play in, for example, the IDO3D craft set, and Shopkins has become the new craze of the year, embracing all that is good about toys.”

From the 63 toys in the DreamToys list, the panel selected 12 that they believe will be dominating the wish lists this Christmas. They are (in alphabetical order):

City Deep Sea Exploration Vessel – Lego Company
Disney Frozen Sing-A-Long Elsa – Jakks Pacific
IDO3D Deluxe 3D Design Studio – Flair Leisure Products
Little Live Pets Cleverkeet – Character Options
Paw Patrol Paw Patroller – Spin Master Toys
Pie Face – Hasbro
Shopkins Food Fair Scoops Ice Cream Truck – Flair Leisure Products
Star Wars Bladebuilder Jedi Master Lightsaber – Hasbro
Star Wars Kylo Ren’s Command Shuttle – Lego Company
Star Wars The Force Awakens Millennium Falcon – Hasbro
Thunderbirds Interactive Tracy Island Playset – Vivid Toy Group
Toot – Toot Friends Busy Sounds Discovery Home – VTech Electronics

Frederique Tutt, toys global industry analyst for the NPD Group, added: “The British toy industry enters Christmas peak season hoping for a record year after Disney’s Frozen, Minions and Minecraft have boosted sales by +6% in Sterling since the beginning of the year. With other licensed merchandise such as Star Wars still to come, the market could expect to grow by over £100 million at retail to reach £3.2BN by the end of the year.”

Full details of the entire DreamToys 2015 list can be found at www.toyretailersassociation.co.uk/dreamtoys

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