LICENSING NEWS

DreamWorks and Igloo announce UK publishing deal

Published on: 20th October 2014

DreamWorks Animation Publishing has appointed Igloo Books for the development, sale and distribution of its core publishing throughout the territory.dreamworks_logo300

Igloo Books recently worked with DreamWorks Animation Publishing on the successful launch of a range of Postman Pat movie tie-in books and will this month launch the first titles against the popular TV series Dragons: Riders of Berk.

Under the new master agreement which will include colouring and activity, storybooks, novelty and eBook formats, Igloo Books’ first launch will be a series of titles against the Penguins of Madagascar theatrical release this December. As the business moves into 2015, Igloo Books will publish and distribute print books and eBooks against franchises including Kung Fu Panda, Madagascar, Shrek and The Croods. The company will also focus on DreamWorks Animation’s television content as well as new upcoming theatrical releases Home, opening in UK cinemas in March 2015, and B.O.O. opening in UK cinemas in October 2015.

Emma Whittard, head of DreamWorks Animation Publishing, said: “DreamWorks Animation Publishing is quickly establishing a presence in the UK market and the opportunity to work with Igloo Books will help us to grow our business across key retail channels. Publishing is a critical component of any successful franchise, and to bring our content to such an important global market will expand the worlds of our most beloved characters to an even greater audience.”

John Styring, CEO at Igloo Books, said: “We are very excited by the opportunities presented by our alliance with DreamWorks Animation Publishing. The agreement to publish digital and print books featuring their iconic range of characters is an important step. We know our readers will enjoy this exciting range of books and we look forward to bringing the fantastic array of characters to life.”

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