NBCUniversal will open a DreamWorks Theatre attraction in 2018.
Comcast-owned NBCUniversal has revealed its first wave of theme park plans that capitalise on its 2016 acquisition of DreamWorks Animation; a new DreamWorks Theatre attraction that will open at Universal Studios Hollywood in 2018.
Created in partnership with Universal Creative and DreamWorks’ Artists, a Kung Fu Panda multi-sensory adventure featuring state-of-the-art projection mapping and LED lighting effects will be the theatre’s first branded experience in the newly designed venue.
Additional DreamWorks characters, yet to be announced, will be featured in their own immersive attractions at the theatre.
Prior to the theatre’s opening, new DreamWorks costumed characters from Kung Fu Panda, Madagascar, Trolls and Shrek will head to Universal Studios Hollywood this summer for fan meet-and-greets and photo opportunities.
Comcast saw its 2016 Q4 sales increase due to a 32.1% revenue spike for its NBCUniversal theme parks division. The success of Universal Studios’ The Wizarding World of Harry Potter and the impact of a stronger Japanese Yen drove the results. The inclusion of DreamWorks factored into Comcast’s 38% rise in content licensing revenue and drove the company’s other film segment revenue up by 56%.